Visual Merchandising Courses Info – Eligibility, Fee, Syllabus, Duration, Career, etc

Visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, signs, decorations and layout of space. The main aim of the visual merchandising is to get customers to come into the store and spend money and it also includes how merchandise is presented as well as the total atmosphere of the stores. Here we are providing details about visual merchandising course, online courses details, Career outlook, employment areas and courses offering institutions etc.

visual-merchandising-course-details
VisualMerchandisingCourseDetails

What is Visual Merchandising?

Visual merchandising is a profession that involves mainly displaying merchandise and décor in a store in a way that elicits a positive image from the customers on the store and attracts them to buy.  Merchandising is the specific art of displaying fashion merchandise in a different manner that appeals to a potential customer. The main important element of the visual merchandising is to understand the sales potential in terms of the right display in showrooms, windows, interiors, windows and promotional drives. Visual Merchandising involves the following elements those may affect the customers.

  • Flooring such as carpet, marble or tile which affect the customers buys.
  • Lighting and brightness, which can affect the displays appear to the customers.
  • Exterior signage like banners which tell the customer what kind of business is about and provides a first impression.
  • Landscaping that can help in attracting a customer’s eye to a sign.
  • Décor like colors, shelving and wallpapers and it will affect the total atmosphere of the store.
  • Windows displays that get the customers attention and welcome them into the store.

Role of a Visual Merchandiser:

Firstly a visual merchandiser needs to understand the importance of brand identity and the theory of the interior visual merchandising. This visual merchandising is designed to providing practical information about how to increase effective sales and improve the overall image of a store. Visual merchandisers have to build their ability to create window displays in fashionable colors and patterns that make the customers think the store has what they are looking for and the art of creating other types of displays or dressing mannequins. Visual Merchandiser have to learn about creating and installing small scheme windows.

Types of Merchandiser:

  1. Field visual merchandiser
  2. In-Store visual merchandiser
  3. Head office display team

Field Visual Merchandiser:

Field visual merchandisers are to help and give guidance the retail stores of the fashion brands. And all perspective of visual merchandising like set guidelines, ensuring consistency and visual excellence across the brand.

In-store Visual Merchandiser:

In-store visual merchandisers maintain all in store visual displays and always maintain the products standards. They use space planning information. They need to have minimum knowledge about retailers brand image, products and display techniques.

Head Office Display Team:

Head office visual merchandiser starts their career as a creative assistant, moving to the creative manager, and then moving to head of creative or visual merchandiser. Actually, they are support and communication between the buying and merchandising teams.

Online Visual Merchandising Course Details:

Diploma in Visual Merchandising Course:

This course aims to impact cutting-edge knowledge about the fast growing field of Visual Merchandising. The students will learn the technical art and science of visual merchandising and visual display. This program will mainly focus on customer behavior and how one can maximize profitability through visual display by creating a different kind of buying experience for customers. The learner will be able to analyze the current trend in this industry. The program will enable them to understand the proceeds of merchandise selection.

Duration:

The duration of the course is three months.

Eligibility:eligibility

  • A student can be from any field or any kind of background and they have to complete 10+2 class for the admission.
  • Many institutions conduct an aptitude test and interviews for visual merchandising course.

Some of the online diploma certification courses:

Visual merchandising courses prepare the students to design and arrange a store of brand’s product in order to maximize sales. Let see the some of the online courses of visual merchandising given below.

  1. Design Fundamentals course
  2. Business Management course
  3. Marketing Principles course
  4. Textiles and Fabrics course
  5. Fashion History course

Visual Merchandising colleges in India:

Here we mention the colleges list that who are offering the visual merchandising course.location

  • FE Institute of Art and Design, Mumbai
  • J.D. Institute of Technology, Chandigarh
  • Indian Institute of Textile Training, IITT, Tiruppur
  • J.D. Institute of Technology, Noida
  • Birla Institute of Management Technology, New Delhi

Career and Job Prospects:

There are many allied fields that can expand the scope for a visual merchandiser. Exhibition displays, birthdays, theme parties, hotel lobbies, home and wedding decorations are some of these areas. Many big garments brand like Shopper’s stop, Lilliput and Ebony etc. maintain in house teams.  The other alternative is to work as an assistant with an established visual merchandise and learns the techniques, after gaining knowledge you can start your own business.

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