Public Relations Courses Details – Eligibility, Duration, Syllabus, Fee, Wiki Info, Career, Jobs etc

About Public Relations: The professional maintenance of a favorable public image by a company or other organization or a famous person is termed as Public Relations. Wiki says that Public relations (PR) are the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

Public relations are the idea of creating coverage for clients for free, rather than marketing or advertising. Go through the article below to know more details about the Public Relations Courses such as Requirements, Eligibility, Courses, and Job Roles etc.

Public Relations Courses List:

There are various Types of Public Relations Courses. They are listed and Explained in this section.

PUBLIC RELATIONS & CORPORATE COMMUNICATION:

This is the Diploma Course. Anyone who is a graduate in Arts, Science, Mass Media, Commerce, etc are Eligible for the Course. The Process for getting admission is there is an on-line entrance test followed by a group discussion and individual interview.

Course Structure:

The Topics and Subjects that are covered in this Course are listed below:

1. Core Skills for P. R

• R. Concepts, Structures & Practice
• The P.R. Campaign / Strategic P.R.
• Effective Writing for P. R.
• R. & Media Relations
• Client servicing
• Corporate Communication Concepts
• Corporate Communication Practice
• News Reporting
• Research and Research Writing
• Measurement of P.R. Objectives/Campaigns

2. Foundation based Skills for P. R.
3. Value added Skills for P. R.
4. Industry Project Practice

Bachelor’s degree in Advertising and Public Relations:

This is the Graduate degree program with Eligibility 10+2 and The Duration is 4 years.

Syllabus:

As a part of Syllabus we are providing the Subjects list Year wise.

First Year:  the List of few subjects covered in First Year are:

• Socio-economic Structures
• Fundamentals of Advertising and Public Relations
• Social Structures and Cultural Trends
• Psycho-sociology of Consumption
• Theories and Techniques of Ideation in Advertising
• Infography Techniques
• History and Genres of Audiovisual Media
• Public Opinion
• Analysis of Form, Colour and Composition
• Graphic Design I

2nd Year:   few subjects of 2nd year are:

• Strategic and Operational Marketing
• Processes and Techniques of Audiovisual Creation in Advertising and Public Relations
• Statistics and Market Research Methods
• Sociology of Communication and Methods of Social Research in Communication
• Analysis of Image Significance
• Structure of Communication and Advertising Media
• Public Relations Techniques
• Analysis of Interactive Media Messages
• History and Theories of Advertising and Public Relations
• Analysis of Advertising Messages
• Writing Techniques in Advertising and Public Relations
• Audiovisual Scriptwriting and Narrative
• Graphic Design II

will soon we update the 3^rd and 4^th year syllabus on our site.

M.A Public Relations:

This is a 2 years’ Post-Graduation Course which is expanded as Master of Arts in Public relations.. The Eligibility for this Course is Graduation.

Duration: 2 years

Eligibility: Graduation

Syllabus:

The some of the Subjects that are covered in M.A are:

• The Theory and Practice of Public Relations
• Public Relations Writing
• Electronic Public Relations
• Television and Radio
• Print and Design
• Political Economy of Public Relations
• Society and Representation
• Communication Theory and Public Relations Applications
• Public Affairs Lobbying etc

Career: 

After the completion of M.A in Public Relations there will be many Job offers such as

Public Relations Executive, Communications Specialists, Public Relations officer, Teacher or lecturer, Guest Relations Associate etc.

Short Courses:

Apart from the above discussed Courses there are some other Short Courses. They are:

• Introduction to Public Relations Course
• Writing Course
• Ethics Course
• Media Relations Management Course
• Tools and Techniques Course
• Campaigns Course

Best Institutes:

Here we have listed the Top 5 institutes to Public Relations Course. They are:

1. Indian Institute of Mass Communication, New Delhi
2. YMCA Institute for Media Studies & Information Technology, New Delhi
3. St Xavier’s Institute of Communications, Mumbai
4. Bharatiya Vidya Bhavan, Delhi
5. Jadavpur University, Kolkatha

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