This is the article named as Advertising Courses Details which provides the complete Course Information such as Various Courses, Eligibility, Fee Structure, Syllabus, Subjects, Definition, Short Courses, Top Institutes, Career Prospectus, Jobs, and Salary, etc. Read the complete article to know all the information.
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About Advertising Courses:
Advertising can be defined as the way of promotion or an action to draw the public attention. This is carried out in Television, Internet and other Media. These are also termed as paid Announcements. This is an Amazing Business media. There is a requirement of employments in this field and hence there is a demand for the Course. This is the article to provide all the information. Go through this article.
Advertising Courses List:
There are many Types of Courses in Advertising Courses. They are:
- Bachelors Courses
- Diploma Courses
- Short Courses
- Online Courses
Bachelors Courses:
The best Course in Bachelors degree is:
Bachelor of Mass Communication in Advertising and Digital Marketing
The Eligibility Criteria for this Course is 12th and the Duration is 4 years and the Course Structure is divided into 8 semesters.
Syllabus: The Subjects that are covered in the 8 semesters are:
Semester 1
- English I 3
- Philosophy I or History of Western I 3
- Photography I 3
- Basic Visual Literacy 3
- Fundamentals of Storytelling 3
- Communication and Mass Media 3
- Semester 1 project
Semester 2
- English II
- Philosophy II or History of Western Art II
- Photography II
- Basic Audio Literacy
- Fundamentals of Scriptwriting
- Introduction to Filmmaking
- Semester 2 project
Semester 3
- Psychology I
- Political Science
- Media Ethics, Laws & Censorship
- Introduction to News
- Technical Triad of Filmmaking I: Cinematography I
- Technical Triad of Filmmaking I: Editing I
- Technical Triad of Filmmaking I: Sound Design I
- Semester 3 project –
Semester 4
- Psychology II
- Comparative Mythology
- Introduction to Advertising
- Acting Fundamentals
- Line Production
- Technical Triad of Filmmaking II: Cinematography II
- Technical Triad of Filmmaking II: Editing II
- Technical Triad of Filmmaking II: Sound Design II
- Semester 4 project –
Semester 5
- Documentary Filmmaking I
- Integrated Marketing Communications
- Fundamentals of Design
- Campaign Planning and Execution
- SEM, SEO and PPC
- Music Appreciation I
- Semester 5 project –
Semester 6
- Documentary Filmmaking II
- Advanced Copywriting Short Form
- Print Production Workflow
- Contemporary Advertising Trends
- Digital Media Strategy
- Music Appreciation II
- Semester 6 project –
Semester 7
- Film & Media Theory
- Advanced Copywriting Long Form
- Transmedia Strategy & Production
- Content Strategy & Analytics
- Corporate Design – Integrated Branding
- Account Planning
- Semester 7 project
Semester 8
- Internship Reports and Presentations
- Senior Year Project
Fee Structure:
The Fees for the Advertising Course is 4 years was 8 lakhs around.
Diploma Courses:
Advertising & Marketing Communication is the course under Diploma.
Eligibility: Any graduate in Arts, Science, Mass Media, and Commerce is Eligible.
Fees: Around 2 Lakhs
Syllabus: The concepts that are covered in this course are:
- Core Concepts
- Core Skills
- Value Added Skills
- Industrial Internship
Specializations:
Other than the Academic Courses there are some other Specializations. Here we have listed it. Have a look.
- Advertising and Society
- Leadership through marketing
- Marketing Mix implementation
- Social Media Marketing
- Digital Business models etc.
Short Courses:
There are many Types of Courses in Advertising. They are:
- Introductory Advertising Course
- Advertising Writing Course
- Media Planning Course
- Advertising Management Course
- Strategies and Campaigns Course
All these Courses come under Courses Online. These are beneficial for those who can’t afford the Fee.
Top 5 Colleges in India for Advertising:
Here is the list top and best Institutes.
- Indian Institute of Mass Communication, Delhi
- MICA, Gijarath
- Xavier Institute of Communications, Mumbai
- University of Mumbai
- St Xavier’s College, Kolkata
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