White labelling means rebranding and reselling a product or service created by someone else as if it’s your own. In the world of software, this involves taking an existing digital product—like a website builder, an app, or a crypto exchange platform—and customizing it with your brand name, logo, colors, and domain.
It’s like buying a cake from a bakery, putting your name on the box, and selling it as if you made it—except in the digital world.
FAQ – What is software white labelling?
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How to Make Money With White Labelling
There are multiple ways you can earn:
Subscription fees: Charge users monthly for access (like Wix or Shopify).
One-time setup fees: Charge upfront fees to set up the software for a client.
Service upsells: Offer additional services like marketing, support, or customization.
Affiliate models: Some white-label providers pay commissions if you refer new clients.
FAQ – How to Make Money With White Labelling?
Benefits of White Label Software
Faster time to market – No need to spend months or years on development.
Cost savings – Save on hiring developers, designers, and testers.
Focus on marketing – You can spend more time on growing your brand instead of building software.
Professional appearance – Most white-label platforms are polished and user-tested.
Scalability – You can grow your business faster by replicating the same solution for many clients.
FAQ – What are the benefits of using white-label software?
Industry Examples
Crypto Exchanges: White-label crypto exchange platforms like ChainUP or HollaEx allow entrepreneurs to launch their own branded exchange without coding.
Website Builders: Tools like Duda or Brizy offer white-label solutions where agencies can create and manage websites for clients under their own brand.
Booking systems, eCommerce platforms, learning management systems (LMS), and chatbots are also popular white-label software categories.
FAQ – What are some real-life examples of white-label software?
What Does It Cost?
Costs vary based on the complexity of the software:
Website builders: $30–$300/month
Crypto exchanges: $5,000–$50,000+ setup fees, plus ongoing maintenance
SaaS platforms: $100–$2,000/month depending on features and user count
Some providers also offer revenue-sharing models instead of upfront costs.
FAQ – Is white labeling expensive?
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Earning Potential
Your earnings depend on your niche and how well you market:
Example Income Scenarios
A web agency using a white-label website builder can earn $500–$5,000 per site.
A crypto exchange owner can earn thousands per month from trading fees.
Selling white-labeled project management software could bring recurring revenue from businesses that use it.
FAQ – How much money can I make from white labeling?
Disadvantages and Limitations
Lack of control: You don’t own the codebase. Read More
Dependence on provider: If their platform has issues, your business may suffer too. Read More
Limited customization: Some platforms restrict deep customization. Read More
Branding limits: While you can change visuals, some backend URLs or systems might reveal the original provider. Read More
FAQ – What are the downsides of white labeling software?
Branding Benefits and Limits
Pros:
It looks like your own product.
You build customer trust and loyalty under your own name.
You can grow your brand quickly.
Cons:
You can’t always change everything (e.g., backend emails might still reference the original provider).
If another business uses the same platform, customers may notice similarities.
FAQ – Can I fully brand a white-label product as my own?
How to Start a White-Label Business
Choose your niche: Pick an industry you understand or one with demand (e.g., crypto, education, websites). More Details
Research providers: Look for reliable white-label software vendors with good support. More Details
Test the product: Use it yourself before reselling.
Brand it: Add your logo, choose a domain name, and customize the design. More Details
Launch and market: Build a website, create a pricing model, and promote it through ads or social media. More Details
Provide support: Offer excellent customer service to keep clients happy. More Details
FAQ – How do I start a white-label software business?
Skills Required
You don’t need to be a tech wizard, but these skills help:
Basic marketing and sales
Graphic design for branding
Optionally, light web development or CMS use (like WordPress)
Help – Affordable website development services for small businesses at just $500 per year.
FAQ – Do I need technical skills to run a white-label business?
